Brand Identity:
Designed a sleek logo, cohesive visual elements, and a compelling narrative that exudes elegance.
Maison Amal: Crafting a Timeless Brand for the Modern Woman
Web Development
UI/UX Design
Social Media
Marketing
Photography
Branding
Videography
About The Project
Maison Amal, founded by the talented Saudi stylist Amal Alghamdi, is a luxury fashion brand with a vision to redefine elegance for the modern woman. Seeking a European digital agency to deliver an all-in-one solution for branding, social media, strategy, website development, and PR, Amal entrusted Famous Agency with the ambitious task of shaping her brand’s global identity.
From the very beginning, we aimed to create a timeless brand that resonates with sophistication, while embracing the bold aesthetics of modern luxury fashion.
Challenges
Building a Brand from Scratch:
Amal came to us with a strong vision but no established branding. Creating a comprehensive brand identity required starting from the ground up.Navigating a Competitive Market:
The luxury fashion space is highly saturated. Maison Amal needed a distinctive voice and positioning to stand out among global players like Zara and Riva.Global Launch Strategy:
Balancing a European-inspired aesthetic with Amal’s Saudi roots was key to appealing to a diverse international audience.All-In-One Delivery:
Amal sought a unified team that could handle everything—branding, social media management, website creation, and PR—ensuring seamless execution across all fronts.
Solution
Website:
Created a user-friendly e-commerce platform featuring a lookbook, seamless checkout, and SEO optimization.
Social Media:
Managed Instagram and TikTok with curated posts and reels to grow an engaged audience.
PR & Strategy:
Organized influencer collaborations, media outreach, and a launch event blending cultural authenticity with modern luxury.
Project info
Clients:
Amal Alghamdi
SERVICES:
Full Branding exp
Date:
February 12, 2024
CATEGORY:
Branding
Team:
Mootaz Haddad
Transformative Branding and Creative Enhancement
Partnering with Maison Amal allows Famous Agency to showcase its expertise in creating global luxury brands. From vision to execution, we aim to build a brand that’s elegant, empowering, and unforgettable.
Results
- Cohesive Brand Identity: Maison Amal will soon stand as a symbol of timeless elegance.
- Digital Growth: Plan to Achieve 30% increase in social media engagement within weeks.
- Buzzworthy Launch: Early collaborations and media features can position the brand as one to watch in luxury fashion.