DONA MARIA
Portuguese restaurant in Neuchâtel — the community that fills the dining room.
- Client
- DONA MARIA
- Sector
- Restaurants
- Duration
- 2 years (ongoing)
- Services
- Social media · Production · Community management
« King prawn evenings fully booked 1 month in advance. »
Business result
followers in 2 years
local + Portuguese community
BeforeAfterPortuguese restaurant in Neuchâtel — the community that fills the dining room.
« King prawn evenings fully booked 1 month in advance. »
Translated from French
The challenge
An account with few followers, an empty dining room during the week, no digital identity. The brand existed only through word of mouth — invisible to anyone who did not already know it.
Context
A family restaurant with excellent food, almost invisible online. Objective : build a local and Portuguese community around the venue, and turn that community into recurring bookings.
What we did
- Complete social media management
- Weekly photo & video production
- Daily stories, live streams, behind the scenes
- Competitions and activities around themed evenings
- Community management and DM responses
Strategy
- Create a digital identity consistent with the Portuguese soul of the venue.
- Anchor each post in a key moment of the week (king prawn evening, dish of the day, live cooking).
- Make the restaurant a regular destination — not just somewhere to eat.
- Engage the local Portuguese community through native formats.
Results
Business result
followers in 2 years
local + Portuguese community
« We no longer take weekend orders over the phone — everything goes through Instagram. »
Translated from French
« We no longer take weekend orders over the phone — everything goes through Instagram. »
Translated from French
— Dona Maria team