Private coach: from an assessment booked online to a paid subscription, without juggling 5 apps
GRND, Steve Perrot’s coaching business, brings booking, client tracking, calendar and billing together in a single platform.
- custom features
- 7
- custom features
- project screenshots
- 12
- project screenshots
- Lighthouse SEO score
- 100
- Lighthouse SEO score
01The starting point
The challenge
Instagram for prospects, a separate calendar, a spreadsheet for tracking, handwritten invoices: time spent on administration came at the expense of coaching.
02Custom features
What we built
Online initial assessment booking
Prospect pipeline and client list
Client progress tracking and check-ins
Coach’s calendar
Editable offers and subscriptions
Billing: card (Stripe), QR invoice, cash
Client portal with demo mode
03Real project screenshots
In pictures
Public website
Bespoke administration
Administration interface — demonstration screenshots.
04Behind the scenes
Behind the scenes
Step 01
The coach sees on one screen whom to follow up, who needs to send their check-in and which invoices are outstanding. Demo mode lets them show the client portal without exposing real data.
Lighthouse measurements
Measured performance
Measured on 24 October 2026 · Lighthouse, homepage — lab, mobile simulated on slow 4G. Lighthouse 12 measurement of the homepage, 23.10.2026 ; simulated mobile on slow 4G.
06 · 2026 platform trend · the FAMOUS view
Independent fitness professionals are moving from cobbled-together free tools to platforms bearing their own name: the client experience becomes as premium as the coaching.
07What we take away
The takeaway
Less administration, more time on the ground.
Your website, in 1 to 3 weeks.
A website like GRND: we start with a free audit, then a clear quote.
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