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Okapi
A culinary story and copy that presents the place rather than just the menu.
Content writing in Neuchâtel
Your customers search before they call. We write the copy that brings them to you: blog posts, website pages, Google Business Profile, captions and newsletters. In Swiss French, reviewed by a human, never published without your approval.
Why copywriting changes your results
In Neuchâtel and across French-speaking Switzerland, most business websites say the same things: “passionate”, “tailor-made”, “for 20 years”. Google has no reason to tell them apart, and neither does a visitor. Copy that works answers a precise question, with your words, your prices, your timelines and your proof.
So we start from real searches: “Italian restaurant Neuchâtel”, “product photographer French-speaking Switzerland”, “website price”. One page answers one intent, with a clear title, readable structure and a call to action that leads to a booking, quote or call.
Result: pages that gradually climb in search results, a blog that feeds your social channels, and copy you can reuse on Google Business and in newsletters. Content written once keeps working for months — unlike an ad that stops the day the budget stops.
Blog posts
Keyword research, outline, writing, titles and meta descriptions, captioned images.
Website copy
Home, services, about, local pages: one page = one search intent.
Google Business Profile
Description, services, regular posts: where local search is won.
Social media
Captions, hooks, reel scripts aligned with your brand tone.
Newsletters
Subject, body, call to action — written to be opened, not just to fill an inbox.
FR / EN / DE translations
Native proofreading, with your industry terminology preserved.
How we work
- 01
Scoping call
20 minutes to understand your business, your customers and the words they actually type into Google.
- 02
Research & plan
Keywords, search intent, page outline. Nothing is written before it is targeted.
- 03
Writing
Copy in Swiss French, including titles and meta descriptions, with one correction round included.
- 04
Publishing & follow-up
Publishing, internal links, then position tracking month after month.
Copy already live in Neuchâtel
400 → 2,450 followers
Dona Maria
Theme nights announced with copy that fills reservations.
maisonpacini.ch live
Maison Pacini
Website pages written with the identity, from dish names to booking copy.
Want to see the detail? Our projects in the journal · Lara Sunier, photographer & community manager
We also write outside the canton: communication agency in Lausanne · communication agency in Geneva
Our copywriting rates
Prices in Swiss francs, excluding VAT. Each line can be billed alone or added as a module to your monthly pack. Regular writing (4-post pack) benefits from the pack discount applied to options, capped at 12%.
- SEO-optimized blog post800 to 1200 words, keyword research includedCHF 250
- Pack of 4 posts / monthEditorial calendar, writing and publishingCHF 800 / month
- Website page copywritingOne page = one search intent, tags includedCHF 150
- Full showcase website copy (5 pages)Home, services, about, contact, local pageCHF 650
- Social media captions (outside pack)Per post, aligned with your brand toneCHF 25
- Written newsletterPer one-off send, subject and body (outside subscription)CHF 250
- Brand tone & editorial guideReference document, once and for allCHF 450
- FR / EN / DE translationNative review, based on volumeOn quote