Independent watchmaking: moving beyond the standard online shop to a bespoke control centre
ELKA Watch Co., a watch house in Neuchâtel, manages its catalogue, stock and campaigns from its own control centre.
No public link: website in pre-production (demo on request).
- custom features
- 6
- custom features
- project screenshots
- 10
- project screenshots
- Lighthouse SEO score
- 100
- Lighthouse SEO score
Before. After. In pictures.
The same watchmaker, two approaches: the existing site presents collections and news; our redesign gives more space to the brand's world and the discovery of its watches.
Homepage
Arinis collection
First impression
Two watches against an archive backdrop, with a centred slogan and two buttons.
A large lifestyle scene, followed by the manifesto and collections.
Navigation
Watches and straps share one menu; additional content is grouped under ‘More’.
Separate access to watches, straps, contact, Journal and brand history, with visible language and currency controls.
Choosing an Arinis
The collection opens directly on a product grid, with existing filters and sorting.
A dedicated introduction precedes the products; availability, size, strap and sorting structure the browsing experience.
On mobile
Compact menu, slogan and stacked buttons: the existing site already adapts to mobile.
Photography remains central, followed by the story and a dedicated collection layout.
Real screenshots taken on 25 October 2026: the existing elkawatch.ch site and the FAMOUS redesign, not yet deployed on that domain. Homepage and Arinis collection, in English in both versions. No conversion figures or speed comparisons are inferred from these images.
01The starting point
The challenge
Watches and straps share complex stock: one strap can fit several models. Standard shops handled this reality poorly.
02Custom features
What we built
Watch and strap catalogue, showcases
Real-time inventory with shared stock
Orders, deliveries, clients, discounts, reviews
Email campaigns and marketing
Pages, SEO, blog and press
Quotes, invoices, contracts and partners
03Real project screenshots
In pictures
Public website
Bespoke administration
Administration interface — demonstration screenshots.
04Behind the scenes
Behind the scenes
Step 01
The control centre reflects the trade: watch cases and straps are tracked separately, and each sale updates shared stock automatically.
Lighthouse measurements
Measured performance
Measured on 24 October 2026 · Lighthouse, homepage — lab, mobile simulated on slow 4G. Lighthouse 12 measurement of the homepage, 23.10.2026 ; simulated mobile on slow 4G.
06 · 2026 e-commerce trend · the FAMOUS view
Independent watch brands are taking back control of their direct channel. They want to own their client data and brand experience, without depending on a generic platform.
07What we take away
The takeaway
A tool tailored to the product, not the other way round.
Your website, in 1 to 3 weeks.
A website like ELKA WATCH CO.: we start with a free audit, then a clear quote.
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