Sporting community: building an audience before opening the gym
SWEATLAB brings coaches, events and members together in Neuchâtel, while preparing to open a premium 24/7 gym.
- custom features
- 5
- custom features
- project screenshots
- 10
- project screenshots
- Lighthouse SEO score
- 100
- Lighthouse SEO score
01The starting point
The challenge
Opening a gym is a gamble. First, it needed an engaged community and a qualified waiting list.
02Custom features
What we built
Partner coach directory
Events and registrations
Waiting list for the future gym
Member portal
Partners, journal and coaching enquiries
03Real project screenshots
In pictures
Public website
Bespoke administration
Administration interface — demonstration screenshots.
04Behind the scenes
Behind the scenes
Step 01
Every registration feeds the waiting list. Even before opening, the team knows how many people are waiting and what they want.
Lighthouse measurements
Measured performance
Measured on 24 October 2026 · Lighthouse, homepage — lab, mobile simulated on slow 4G. Lighthouse 12 measurement of the homepage, 23.10.2026 ; simulated mobile on slow 4G.
06 · 2026 platform trend · the FAMOUS view
New gyms launch like brands: community first, premises second.
07What we take away
The takeaway
The best opening is one where the members are already there.
Your website, in 1 to 3 weeks.
A website like SWEATLAB: we start with a free audit, then a clear quote.
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